- Essay identifies and describes the context-the rhetorical situation- in which the visual argument arises: Identify and describe rhetor(s), audience(s), exigence(s), constraints.
- Essay discusses the specific argument the rhetor/creator of the visual is trying to make.
- Essay explains how this argument operates/functions using artistic appeals (ethos, pathos, logos).
- Essay offers a critique of the argument's effectiveness.
- Essay exceeds / meets assignment length requirement (1100-1300 words).
- Essay exceeds / meets assignment source requirement (2 sources; 1 image, 1 Carrol or Grant-Davie).
- Essay contains very few or no surface-level errors (punctuation, grammar, spelling) as a result of careful proofreading.
- Essay contains a a reference section with proper citations (Works Cited/References)
- Essay utilizes transitions to guide the reader and writer shows an awareness of form (coherence, unity) with effective intro and conclusion.
An essay in the B range effectively fulfills between 6-7 of the criteria
An essay in the C range effectively fulfills between 4-5 of the criteria
An essay in the D range effectively fulfills between 2-3 of the criteria
A failing essay fulfills between 0-1 of the criteria.
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